About Musk

Musk was a project I created in Senior Studio, with the prompt of making a trio of 3 products based on one color. We were to use branding from an existing company, only using our base color and 3 colors that correspond to the trio. Looking for a challenge, I decided on the color brown. While it sometimes can represent earthiness, modesty, and lacking possessions, another viewpoint of the color brown is luxury, style, and quality. Just think: Louis Vuitton and leather bags.

That is where Musk was born: taking the high-end car brand Tesla, and crafting a set of luxury colognes using their existing branding.

Moodboard inspired by the color brown, luxury, and the Tesla cybertruck

Sketches

I created the brand inspired by the Tesla Cybertruck, taking on the clever pun of Elon Musk's own name. Using the truck's angular motif, I crafted a set of cologne bottles.

Design Flats

I broke down the products into Die lines.