an abstract photo of a curved building with a blue sky in the background
It's a convention!
It's a convention!

But it’s more than just a convention: It’s a cool spot to meet friends, find hobbies, and get connected with people in a new way. Come, choose a couple things to try, and leave with new friends and new hobbies! RABBLEDABBLE is there when you are lonely, when you’re stressed, or when you just want to have a good time. The only rule: Be really really bad. Embarrassingly bad.

That’s what makes it fun!

RabbleDabble Commercial

Or someone else will hire you to build theirs. Here is how you can take action – starting today.

Website Clickthrough

Or someone else will hire you to build theirs. Here is how you can take action – starting today.

black blue and yellow textile

User Personas guided my entire project. I chose three different types of people: two attendees, and one potential vendor. I wanted RABBLEDABBLE to appeal to people who want to find friendship and joy in their lives. This was represented through a busy father with a full-time job, and an introverted college student.

The final logo came from a few sketches that incorporated an exclamation point. I liked how the exclamation point had energy. It stood for the emotion behind the convention without being a direct 1-to-1 description, so it really worked. The strong and simple lines reflect neon sign.

black blue and yellow textile